STRATEGIC MANAGEMENT PROJECT Arceneaux, N 2017, Monsoon Hungama and the 2G scam: public interest and mobile spectrum policy in India, 19992012, Global Media and Communication, vol. They may also be required to participate in environmental conservation programs, depending on the countrys laws. There is also an untapped potential that lies in diversifying the companys operations and services.
This flexibility is presupposed by the differentiation strategy and the focus on clients involvement and engagement (Vodafone Group Plc, 2019). The first challenge can be resolved by focusing on sustainable strategies and innovating technologies. 41, no. Casey, D 2018, How to deal with Brexit risks. Vodafones problems could be addressed using the cost-leadership and new product development strategies. The proposed report focuses on the investigation of Vodafone company, the sphere where it operates, peculiarities of its functioning, resources, and strategies used to generate a competitive advantage, as well as the major challenges the company faces at the moment and how they can be resolved. Vodafone strategic management analysis and business analysis vodafone strategy analysis, poster five forces analysis, porter five forces analysis,competitor analysis,swot nalysis,external and internal environment analysis, Learn faster and smarter from top experts, Download to take your learnings offline and on the go.
Hackshaw-McGeagh, L, Jamie, K, Beynon, R & ONeill, R 2018, Health behaviours of young mothers: implications for health promotion and cancer prevention, Health Education Journal, vol. The companys mission is designed to make the organization a communications leader in an interconnected world (Vodafone Group PLC 2014).
The company has also strived to improve the quality of communication services, as can be seen through the companys investments in the expansion of mobile data services and the maximization of shareholder value. Maintaining our leading gigabit networks as we provide ourcustomers with the best connectivity products and beston Vodafone user experience. January 7, 2021. https://business-essay.com/vodafone-companys-global-strategy-and-mission/. (2022) 'Vodafone Group Plc Strategic Analysis'. Due to the given units functioning, Vodafone enjoys an annual growth in revenue of around 2-5% and empowers its global presence and dominance in the industry (Vodafone Group Plc, 2019). Currently, its market outreach spreads throughout Asia, Africa, Europe, and Oceania (Vodafone 2017). Finally, Vodafone invests in innovations and offers individuals innovative and advanced solutions for communicating and sharing information with other people (Our strategy, no date). If you continue browsing the site, you agree to the use of cookies on this website. The cost-leadership strategy should also be augmented with an innovation plan. At the same time, these advancements may influence the licensing procedures and patents that the company holds concerning products and services offered in the telecommunications industry. CBI 2018, How businesses are preparing for Brexit. This mission is intertwined with its corporate vision, which is to lead the industry in responding to public concerns regarding mobile phones, masts, and health by demonstrating leading-edge practices and encouraging others to follow (Vodafone Group PLC 2018, p. 5). (2021, January 7). 26, no. Because of the critical importance of information nowadays, the sphere acquires strategic meaning. It includes all activities and processes needed for data exchange by using all technologies available at the moment. "Vodafone Group Plc Strategic Analysis." I like this service www.HelpWriting.net from Academic Writers. It would be prudent for Vodafone to study its competitors cost structures and develop strategies that allow it to benchmark its cost structures against them. Moreover, the constant improvement in quality and use of new generation networks help to remain a leader and struggle with competitors. However, today, a new technology, the Fifth Generation (5G) wireless technologies become the priority for industry leaders (Deloitte, 2019). Leveraging our unique platforms and partnering with leading technology firms to provide customers with a best on Vodafone user experience. At the same time, there is a lack of substitute products in the larger telecommunications industry because the services provided by major firms are difficult to replicate (Badran 2017). Lastly, to avoid the negative impact of Brexit on the companys new product development strategy, Vodafone should conduct a feasibility study to evaluate how its competitors would be affected by the same uncertainty. Licensing is at the core of its corporate strategy because the firm obtains operating licenses in all the countries it operates (Vodafone Group PLC 2014). This strategy has been partly supported by the success of some of Vodafones subsidiaries in Africa and other emerging countries. 4, no. 1, pp.
Web.
The telecommunication industry can be viewed as one of the most attractive and promising sectors in the modern world because of multiple opportunities if guaranteed to companies operating in it. The sheer scale of the companys operations in different parts of the world also adds to its strengths because of economies of scale, which are instrumental in creating a strong competitive advantage. 
The threat of substitute products is further counterbalanced by the fact that few companies in the UK offer 3G and 4G card services. Lastly, the open market policy pursued by the UK government favors competition and contributes to the high level of industry rivalry.
Legal: The legal environment of the UK dictates the performance of companies in this market. In line with this view, the five key forces that will be reviewed are consumer bargaining power, supplier bargaining power, threats of substitutes, threats of new entrants, and industry rivalry. The common platform that exists across the group of companies also further decreases the bargaining power of the suppliers. SlideShare uses cookies to improve functionality and performance, and to provide you with relevant advertising. StudyCorgi. The blend of synergy should make sure that the company constantly updates its technological processes to benefit from improved efficiencies, fewer operational errors, and lower production overheads (Taghizadeh et al. 2017). The firms European operations are also likely to be affected by the uncertainty because they could cause changes in taxation policies and human resources practices. In such a way, Vodafones central points of concern come from the unique features of the telecommunication sector and the problems of the modern world. Therefore, issues relating to waste disposal, recycling, and the use of environmentally friendly raw materials could be poignant to the decision-making processes of Vodafone and other telecommunication companies (Namen et al. Its globalization strategy is also a key part of its overall corporate strategy (Vodafone Group PLC 2014). 1, pp.
The company is concentrated on providing high-quality and diversified services to individuals who can fulfill their needs for communication, cooperation, and data sharing. Sweney, M. (2020) Vodafone reports 50% rise in internet use as more people work from home, The Guardian, Web. Web. In line with this view, the firm could increase its focus on non-mobile related services, which could improve the quality of products and services offered to its consumers. Based on its negative economic impact, Brexit could also affect peoples purchasing power. Registered Office: Vodafone House. Figure 1 below shows the projected negative effects of Brexit on the UK economy. Telecommunications companies make serious technology investments and focus on establishing business models providing an opportunity to monetize 5G opportunities, meaning that the fast change of the working environment is one of the factors vital for all actors who operate within a sector (Deloitte, 2019). vodafone 1-10. Vodafone Group PLC 2018, The future is exciting. PRAGYA RATAN. Indeed, over the years, the company has made a name for itself as one of the worlds most reliable telecommunication firms with a global market presence. Altogether, Vodafone is one of the leaders of the telecommunication sphere, which remains an attractive and promising sphere for companies. At the same time, the concentration of the companys operations in Europe and Asia could mean lost opportunities for the company because it does not have a balanced global market presence. Regarding the competitive advantage, the companys customer care and consumer business unit acquires the top priority as one of the major contributors to its success. Market Inspector 2016, Impact of Brexit on businesses in the UK. (2014). Registered in England No 1833679, We use cookies to improve your experience on this site. Instant access to millions of ebooks, audiobooks, magazines, podcasts and more. These forces are analyzed below. 74-95. Please choose your local Vodafone website. The success and popularity of the companys mobile payment service (M-Pesa) has underpinned its success in the East African nation because M-Pesa is the leading model transfer service in the country (Tuwei & Tully 2017). "Vodafone Group Plc Strategic Analysis." Vodafone also has a weak performance in the fixed network area, which is further compounded by the lack of rural network wireless access (Gijrath 2017).
That is why there is a need for effective competitive strategies. 
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It is also important for telecommunication companies to be one of the primary generators of electronic waste to be socially responsible. The chosen company can be considered one of the leaders in the sphere of telecommunications. For this reason, the units plans result from the core approach offered by the main office, and, at the same time, they might differ because of the demands of the local market. Grant, RM 2016, Contemporary strategy analysis: text and cases edition, 9th edn, JohnWiley & Sons Ltd, London. Particularly, the organization should exploit its strong brand image both locally and around the world to improve its market dominance. haas We believe that Vodafone has a significant role to play in contributing to the societies in which we operate. 2018). https://business-essay.com/vodafone-companys-global-strategy-and-mission/. For example, the company could exploit the internal competencies outlined in the SWOT analysis, such as a strong brand image, to produce highly standardized products at a lower cost. The resource-based view is also linked to the creation of competitive advantages because resources allow companies to compete favorable, relative to their peers (Grant 2016). In fact, over the years, it has grown in size to generate about 47.6 billion Euros in annual revenue (Statista 2018). Collectively, these trends are likely to shape the future strategies of companies, which operate in the telecommunications industry. Finally, another strategic challenge is the constantly growing number of competitors peculiar to the sphere. 
The companys corporate culture presupposes the use of a unified strategy focused on the high levels of excellence and the constant improvement in the quality of provided services. Now customize the name of a clipboard to store your clips.
Vodafone Company's Global Strategy and Mission. It is described as digital-first, radically simpler, and with a leveraged group scale (Vodafone Group Plc, 2019). Namen, AA, Costa, F, da, Gouveia, A, Abrunhosa, GG, Tarr, RM & Jos, F 2014, RFID technology for hazardous waste management and tracking, Waste Management & Research, vol. This trend could affect Vodafone because it would lead to a reduction in customer spending, thereby negatively affecting the companys sales. For this reason, the sector remains favorable to companies operating in it. Looks like youve clipped this slide to already. Grow revenue through providing the best core connectivity products and services in each of our markets for both consumers and businesses.
The given approach presupposes a 1.2 billion euro operating cost reduction, which is also vital for generating a competitive advantage (Vodafone Group Plc, 2019). "Vodafone Company's Global Strategy and Mission." May 26, 2022. https://studycorgi.com/vodafone-group-plc-strategic-analysis/. The corporation operates in the telecommunication industry, which is characterized by several features. Dimson, J, Hunt, V, Mikkelsen, D, Scanlan, J & Solyom, J 2019, Productivity: the route to Brexit success. This paper was written and submitted to our database by a student to assist your with your own studies. BusinessEssay. Its growth has also helped to provide employment opportunities to thousands of people around the world. At the same time, there is a high level of competition among the main players, while the cost of switching from one telecommunications service provider to another is equally low, such that customers are not hesitant to switch service providers (Kaur & Sambyal 2016). The external environment will be assessed using two tools: Porters five forces and PESTLE analyses, as described by Johnson et al.
Having a strong global market presence means that the company has to consider the effects of varying economic, political, and social factors in its decision-making processes. 1. At the same time, the sector is characterized by an extremely changeable environment and the high speed of its evolution. Annual report 2019. The increased relevance of social media in the contemporary business environment could also affect the companys marketing and customer relations (Kampf 2018). The information exchange between units is organized on a regular basis presupposing reports and emergency meetings if some problem occurs (Vodafone Group Plc, 2019). Vodafone offers 5G networks, fixed market share gains, and mobile data growth as they are important for all these cohorts (Vodafone Group Plc, 2019).
cameroon vodafone country For example, the privatization of the British telecommunications industry is one such force because it redefines the business landscape. See our Privacy Policy and User Agreement for details. January 7, 2021. https://business-essay.com/vodafone-companys-global-strategy-and-mission/. Thus, the companys report emphasizes that the heads of departments have an opportunity to meet by using telecommunication technologies provided by the corporation and discuss the most problematic issues. Web. Moreover, the change in technologies and their availability to clients contribute to the significant growth in demand, which means that leaders, including Vodafone, can expect additional revenue and an increase in the number of clients globally (Sweney, 2020). These weaknesses mean that some of the companys customers are not effectively served because of poor service and network reception in some parts of the country. QUALITY MANAGEMENT PRACTICES USED BY TELECOM ORGANIZATIONS,quality in telecom Be A Great Product Leader (Amplify, Oct 2019), Trillion Dollar Coach Book (Bill Campbell). The high quality of provided services, consideration of clients needs, and use of new generation networks are the advantages of the company helping it to spread its influence and enter new regions important for its further development and dominance. Statista 2019b, Forecasted short-term effects of Brexit on real GDP in the United Kingdom (UK)in 2018-2023. The company continues to invest in technologies as a way to be innovative and creative. Operational and Financial Performance Measurement, Strategies to Generate Competitive Advantage, Vodafone UK faces complaints about call connection problem, Vodafone: a high-yielding telecom facing growth challenges, Vodafone reports 50% rise in internet use as more people work from home. 21-39. Web. This opportunity aligns with the companys innovative strategy, which has allowed Vodafone to develop new products and services over the years. Web. https://studycorgi.com/vodafone-group-plc-strategic-analysis/. 66-84. In other words, Vodafone always strives to pursue business plans that promote customer needs (Vodafone 2019). Web. It evolves fast and requires a focus on innovations and significant investment in technology. Simply Safe Dividends (2019) Vodafone: a high-yielding telecom facing growth challenges. To mitigate the effects of Brexit on Vodafones operations, the company should consider aggressively pursuing a cost leadership strategy. It is time for it to do the same in the UK and provide more innovative solutions for customer needs in both the telecommunications and health sectors where it has specialized. Vodafone uses the differentiation strategy along with the focus on customer engagement. The uncertainty in the regulatory climate, which has been occasioned by Brexit also poses a threat to the companys operations by making it difficult to develop effective plans under such conditions. The threat of New Entrants (Low): The threat of new entrants to Vodafone is low because of the high cost of setting up similar businesses. Delivering further efficiencies through digital transformation, standardisation of products and procedures, and automation of processes at scale. As stated previously, it remains highly attractive for various agents, but at the same time, there are some leading corporations decreasing the threat of a new entry (The Vodafone Business, 2019). In accordance with the firms report, in 2020, it operates and has developed networks in 22 countries, which the plans for further growth and entering new global markets (Vodafone Group Plc, 2019). 1. Web. Statista 2018, Vodafone statistics & facts. StudyCorgi. "Vodafone Company's Global Strategy and Mission." Additionally, because of the focus on new technologies and innovations, Vodafone is the leading corporation offering unique access to 5G networks, high-quality Wi-Fi, and other technologies appreciated by the population today (Vodafone Group Plc, 2019). CYBAEA 2018, Customer value management for Vodafone Romania. Moreover, the corporate center has the supervising function of monitoring the work of other units and departments and offering recommendations for further improvement or strategies that can guarantee the achievement of the desired outcome. Vodafone Group Plc Strategic Analysis. Web. 2019 telecommunications industry outlook. (2022, May 26). The vision is to align its business and corporate strategies with its business decisions (Vodafone 2019). Web. The firm could also expand its operations into emerging markets to increase its operational efficiency, reduce its overall operating costs, and offer better prices to customers. Johnson, G, Whittington, R, Scholes, K, Angwin, D & Regnr, P 2014, Exploring strategy, Pearson Education Limited, London. Web. 9, pp. Vodafone differentiates the number of services it provides and creates multiple offerings for people with various requirements and paying capacity to ensure that their products are appreciated by most clients globally (Vodafone Group Plc, 2019). 18, no. At the same time, mobile services offered by Vodafone account for about 70% of revenue (Simply Safe Dividends, 2019). 179-194. de Reuver, M, Srensen, C & Basole, R 2018, The digital platform: a research agenda, Journal of Information Technology, vol. FRANZCOM 2018, Orange and T-Mobile UK merge to crush O2 and Vodafone. However, in contrast to overseas markets, telecommunication companies could benefit from lower wages paid to workers in developing nations. Vodafone is one of the largest telecommunication companies in the United Kingdom (UK). It will help to generate a competitive advantage and, moreover, increase the clients satisfaction levels during their stay at home caused by the pandemic. In doing so, the company could leverage its strong brand image to outwit its competitors in these markets and possibly establish dominance before new entrants have a significant impact on its operations. At the same time, the company should adopt the new product development and cost-leadership strategies to navigate the regulatory and operational challenges caused by Brexit. The company has pursued this strategy with relative success in its overseas markets. barriers and use case study of mobile internet for the age group above 40-- A STUDY OF CUSTOMER PREFERENCE TOWARDS AIRTEL, Micro economic study of Indian telecom industry, Institute Of Professional Education And Research, Top mergers acquisitions in telecom industry, Airtel distribution expansion in rural areas, techniques of self awareness, johari window ,self, IRCTC,Indian Railway Catering and Tourism Corporation, High performing team,team building,Team management. Vodafone Group has to remain capable of providing high-quality services in terms of the COVID-19 pandemic and the growth in the number of users, which can add pressure and stress to existing networks. Badran, A 2017, Revisiting regulatory independence: the relationship between the formal and de-facto independence of the Egyptian telecoms regulator, Public Policy and Administration, vol. 1. Finally, it is a competitive environment with powerful corporations holding leading positions. 
2019). 1, pp. Web. Moreover, the local departments are responsible for monitoring and tracking the changes in demand and its in-time reporting to the head office, which is central for improved outcomes and the ability to compete with rivals. BusinessEssay, 7 Jan. 2021, business-essay.com/vodafone-companys-global-strategy-and-mission/. The Threat of Substitute Products (Medium-High): As mentioned in this study, there is a low threat of substitute products in the market. The Connection, Newbury, Berkshire RG14 2FN. The companys success has also seen it enlisted in the London Stock Exchange (LSE). 
Milan, S 2015, When algorithms shape collective action: social media and the dynamics of cloud protesting, Social Media and Society, vol. As part of its corporate strategy, Vodafone has been identifying and targeting new markets in emerging economies to improve its performance and profitability.